A guide for our White Label members who want to price confidently — and profitably.
If you’ve launched your hair brand through our White Label program, you’ve already invested in something many stylists and entrepreneurs never get around to doing: a fully packaged, ready-to-sell premium product with zero inventory risk.
But something I get asked a lot:
“How much should I charge for my extensions?”
This decision affects your brand positioning, your profit margins, and your long-term growth. And while pricing is personal to your brand, here is a little help of what to think about, and a comparison chart of other UK-based brands so you can feel confident that you're not overcharging or undercharging.
💡 First of all: You're not just selling hair
You're offering:
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A premium, salon-quality product
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Beautiful branded packaging
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A seamless customer experience
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Your name and reputation
- The extensions your clients receive aren’t coming in a clear plastic sleeve from AliExpress or a name they've never heard of. They're opening your brand .
You’ve already skipped the risk of bulk buying and overseas shipping headaches. There are no extra costs you need to factor, such as handling costs or shipping materials. Our White Label program has taken care of that. You’re not here to price like a wholesaler. You’re here to price like a brand owner.
🧾 How most people price
Let’s break it down.
Most successful hair brands work with at least a 50 to 100% markup on their cost.
That allows room for:
- Profit
- Loyalty rewards or stylist discounts
- Paid content/influencer marketing
- Occasional promos
- Growth (like expanding or reinvesting)
If you’ve ever had a trade account with a big-name brand, you’ll know the margins are slim. Most UK brands only offer around 20–30% off RRP, which doesn’t leave much room for profit. And on top of that, you’re promoting their brand, not yours.
With our White Label, you're not just reselling someone else's name — you're building your own. And because your purchase costs are much lower than most trade prices, your profit margins are significantly higher, giving you far more freedom to offer stylist discounts, run sales, or simply keep more profit in your pocket per order.
📊 Real Price Comparisons
I’ve put together retail prices from popular brands in the UK to show you what customers are already paying.
Use this guide as a reference. Calculate your prices but remember that ultimately, it is your brand and your choice. Trust the quality of the product you’re offering.
And remember: your packaging, your brand, your customer service — it all adds value that mass-market brands can’t offer.
💌 What About Shipping Costs?
On average, white label orders ship from our UAE-based fulfilment hub to the UK for around £20.
That might sound like a lot at first, but here’s the perspective most people miss:
- You're not shipping hundreds of packs in bulk and hoping they sell.
- You're sending exactly what your client ordered — fully branded and packed for you — or ordering a selection of best sellers to keep in stock, meaning the shipping cost spreads across multiple items and becomes minimal per piece.
- You’re avoiding VAT, upfront large customs bills, and the risk of slow overseas suppliers.
- And you’re not stuck with leftover stock or incorrect colours — which is where most stylists lose money.
When you factor in the zero minimums, no upfront stock, done-for-you packaging, fulfillment, and zero TAX, a £20 fee is extremely reasonable — especially for your premium extensions arriving within just a few days.
You're not just reselling extensions.
You're building a brand that people trust, recommend, and come back to.
So price like it.
Check out our White Label program here